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Rob Gow and Chris Pfauser
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269.612.4104
shorelineadvice@
koenigrubloff.com
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Rob Gow and Chris Pfauser

Home Staging & Interior Design

Getting your home ready to sell and enjoying it while you live there.


 

Today, most home buyers use the Internet to shop for their new homes. Homes that look great and stand out of the clutter on the Internet produce virtual showing (online showings). These virtual showings translate to onsite property tours and closed home sales.

Consider that home buyers tend pay a higher price when they are emotionally connected to a living space. If a buyer can 'vision' themselves living in a space they can more easily become emotionally connected. Without that emotional connection a condo property becomes a commodity more easily compared to other properties on the market. Furthermore a home buyer who is less emotionally attached is more willing to walk away during negotiations which can be a negotiating position that leads to lower proceeds for home sellers.
 

For example a vacant room restricts a buyers vision for their own potentially exciting lifestyle in that space. During an onsite property tour a buyer may focus on how the previous owner lived in the home rather than how they themselves might have a "new life" in the space.


One of the best ways to help potential buyers create their own vision for how they might live in a space is to use the very same marketing techniques that successful home furnishing retailers use. Like Pottery Barn and Restoration Hardware you can "merchandise" your home and allow potential buyers to have fantasy and vision for their own lifestyles in that space.

Condition - Property condition affects price and speed of the sale. Optimizing physical appearance and preparing in advance for marketing maximizes perceived value.

 



 

Services - Services that can help maximize return and reduce market time:

  • Professional Photos & Virtual Tours
  • Staging & Interior Design
  • House Cleaning
  • Maintenance & Repair
  • Home Inspection

Highlight your home's strengths, downplay its weaknesses and appeal to the greatest possible pool of prospective buyers — or simply your inner designer — with these 13 secrets of home staging.

You know the saying: You never have a second chance to make a first impression. "The outside of your home is the first thing guests see," says Christopher Breining, owner of HomeStagers, Inc., in San Francisco. And like it or not, the outside speaks volumes about what's inside — and about its owner.

Breining suggests a quart of glossy paint in a bold, cheerful color for the front door (we suggest red), new hardware (or a little elbow grease to clean and polish the existing knocker, lockset, porch light, house numbers and mailbox), a fresh coir or seagrass mat, and a trio of seasonal potted plants on the landing to dramatically brighten and refresh your home's entry and make visitors feel welcome. This small investment pays personal dividends, too, giving you an emotional boost and a dose of house-pride with each homecoming.

1. Make an Entrance
2. Conquer Clutter
3. Less Is More
4. Float Furniture
5. Mix It Up
6. Re-purpose Unused Rooms
7. Let Light In
8. Light It Up
9. Use Color Creatively
10. Paint It Black
11. Rearrange Your Art
12. Accessorize With Threes
13. Bring the Outdoors In

Property Staging by:
Shoreline Management Services